Incorporation of Company Branding and SEO

No Comments

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.

Once again, it should be emphasized that SEO is a series of guidelines rather than an exact science. Having said that, the following recommendation can be used to satisfy both sides of the equation. In general, keywords and phrases (i.e. SEO) should remain the focus of any early-stage company, while the incorporation of company branding should appear later in the evolution. This is simply a general statement and should not be taken word for word.

The reasoning is pretty straightforward. At first, no-one knows the name of your company, but perhaps they are searching for your products or services. In other words, you want to target keywords and phrases that focus around your offering rather than your company. As you build loyalty and credibility, branding becomes more important. It’s at this point that you may want to incorporate corporate messaging to strengthen the relationship with customers and instill trust in your brand.

One final thought about branding: if a searcher types in the name of your company, they are likely to find your website anyways. This is due mostly to anchor text and back-links. Therefore, optimizing for the company name is rather insignificant in most cases.

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

Subscribe to our newsletter!

There is no form with title: "SEOWP: MailChimp Subscribe Form – Vertical". Select a new form title if you rename it.

More from our blog

See all posts
No Comments
  1. Pingback: cialis professional cheap

  2. Pingback: buy liquid tadalafil

  3. Pingback: viagra 50mg vs cialis 20mg

  4. Pingback: canadian pharmacy cialis 20mg scam

  5. Pingback: diltiazem cream buy uk

  6. Pingback: buy prednisolone 2023

  7. Pingback: buy norvasc 5 mg

  8. Pingback: average price of 20mg cialis in the us

  9. Pingback: lasix water pills

  10. Pingback: cheapest way to get omeprazole

  11. Pingback: neurontin discount card

  12. Pingback: nexium tabletta

  13. Pingback: where to buy topamax

  14. Pingback: goodyear allegra for sale

  15. Pingback: colchicine uk buy

  16. Pingback: cheap voltaren

  17. Pingback: what dosage for 20 mg cialis

  18. Pingback: where to buy singulair no prescription

  19. Pingback: flomax buy no prescription

  20. Pingback: depakote er pills

  21. Pingback: buy synthroid (levothyroxine)

  22. Pingback: coupons for cialis 20mg

  23. Pingback: tadalafil 20mg price checker

  24. Pingback: cialis tadalafil 20mg preis

  25. Pingback: where to buy claritin eye drops

  26. Pingback: nitrofurantoin price

  27. Pingback: buy naltrexone mexico

  28. Pingback: buspar pill identifier

  29. Pingback: celebrex tablets 200mg

  30. Pingback: olanzapine prices

  31. Pingback: rosuvastatin generic

  32. Pingback: buy zyrtec bulk

  33. Pingback: casino games you play for real money

  34. Pingback: slotum casino real money

  35. Pingback: lilly tadalafil 20 mg

  36. Pingback: real money casino sites

  37. Pingback: online casino ipad real money

  38. Pingback: generic lisinopril

  39. Pingback: wellbutrin sr tablets

  40. Pingback: can you inject benadryl pills

  41. Pingback: metformin 2023

  42. Pingback: cheap promethazine

  43. Pingback: prednisone 10mg

  44. Pingback: tizanidine tablets

  45. Pingback: buy fluoxetine

  46. Pingback: diclofenac tabletten

  47. Pingback: cheapest hyzaar (losartan + hydrochlorothiazide)

  48. Pingback: cheap cialis 90 pills 5mg

  49. Pingback: cialis 10 mg durata effetto

  50. Pingback: online casino with free signup bonus real money texas

Leave a Comment