SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.
Once again, it should be emphasized that SEO is a series of guidelines rather than an exact science. Having said that, the following recommendation can be used to satisfy both sides of the equation. In general, keywords and phrases (i.e. SEO) should remain the focus of any early-stage company, while the incorporation of company branding should appear later in the evolution. This is simply a general statement and should not be taken word for word.
The reasoning is pretty straightforward. At first, no-one knows the name of your company, but perhaps they are searching for your products or services. In other words, you want to target keywords and phrases that focus around your offering rather than your company. As you build loyalty and credibility, branding becomes more important. It’s at this point that you may want to incorporate corporate messaging to strengthen the relationship with customers and instill trust in your brand.
One final thought about branding: if a searcher types in the name of your company, they are likely to find your website anyways. This is due mostly to anchor text and back-links. Therefore, optimizing for the company name is rather insignificant in most cases.
About us and this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.
Request a free quote
We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.
Subscribe to our newsletter!
More from our blog
See all postsRecent Posts
- Is Search Engine Submission Necessary? April 17, 2014
- Can Any Inbound Linking Hurt My Ranking? April 17, 2014
- The Importance of Anchor Text in Back-links April 17, 2014
Pingback: coupons for cialis 20mg
Pingback: tadalafil 20mg price checker
Pingback: cialis tadalafil 20mg preis
Pingback: where to buy claritin eye drops
Pingback: nitrofurantoin price
Pingback: buy naltrexone mexico
Pingback: buspar pill identifier
Pingback: celebrex tablets 200mg
Pingback: olanzapine prices
Pingback: rosuvastatin generic
Pingback: buy zyrtec bulk
Pingback: casino games you play for real money
Pingback: slotum casino real money
Pingback: lilly tadalafil 20 mg
Pingback: real money casino sites
Pingback: online casino ipad real money
Pingback: generic lisinopril
Pingback: wellbutrin sr tablets
Pingback: can you inject benadryl pills
Pingback: metformin 2023
Pingback: cheap promethazine
Pingback: prednisone 10mg
Pingback: tizanidine tablets
Pingback: buy fluoxetine
Pingback: diclofenac tabletten
Pingback: cheapest hyzaar (losartan + hydrochlorothiazide)
Pingback: cheap cialis 90 pills 5mg
Pingback: cialis 10 mg durata effetto
Pingback: online casino with free signup bonus real money texas