Apple 1984 Tremendous Bowl Business Introducing Macintosh Personal computer (High definition)



Iconic 1984 Apple Personal computer Macintosh business conceived by Chiat/Day and directed by Ridley Scott was nationally aired on tv only as soon as – during the 3rd quarter of the 1984 Tremendous Bowl soccer game.

Primarily based on George Orwell’s novel, Nineteen Eighty-4 (authored in 1949) the place furnished the allegory of the new Apple Macintosh pc delivering an inspirational imaginative spark that would cost-free folks from the overbearing control of “Significant Brother” – presumably, IBM’s Personal pc.

Here’s my relatively irreverent blog publish about the advert, and the rise of Apple in phrases of thinking in another way, item design and control of the consumer practical experience: http://j.mp/Apple84

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20 thoughts on “Apple 1984 Tremendous Bowl Business Introducing Macintosh Personal computer (High definition)

  1. "Yes, Apple will save us from the terrifying 1984-style future. For as we can clearly see today, no longer are people lined up like cattle for hours and hours on end! No longer will people dress alike in cold, colorless environments! No longer will any 'cult-ish' style groups gather together to honor a grand, controversial leader! And most importantly, no longer will we be brain-dead, lifeless zombies who plug ourselves into the machine of life we can also call 'The System'! Thank you, Apple. You have done well."

    –Nostalgia Critic

  2. The irony of Apple then and Apple now. They are now the modern example of 1984.

    A society that has conformed to be slaves to their brand with no questions asked and each new gadget that is sold to the mindless gets bought without a thought to whether it is necessary or not…

    Well done Apple for accomplishing what you set out to do…Make human drones.

  3. Top 10 Best TV Commercials of All Time

    +1 if you remember it and let us know how +Apple connected with you through this ad.

    10. "1984" for Apple (1984)

    Still a distant second behind IBM back then, Apple was ready to launch its Macintosh personal computer in 1984 and wanted to make a splash. And it sure did: This ad (helmed by film director Ridley Scott), which positioned Apple as the rebel upstart in an Orwellian world dominated by PCs, shocked viewers and gave Apple a cool-kid brand cachet that it still enjoys today. More importantly, it also made Super Bowl ads required viewing from that day on.

  4. how were they able to do this without computers back in the day? seems like there's a lot of details on that movie screen there that's done by a computer

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